About Us
Founded in May 2000, the ITRA (International Technology
Rental Association) is the world’s largest technology
rental association.
With a primary presence in North America, member
companies are scattered across 4 continents and range in
size from smaller organizations (single locations, few
employees) to larger ones (dozen of offices
hundreds/thousands of employees). Membership is granted
to “organizations”, not individuals. Sometimes the
primary contact person for a member company is an
“owner”, sometimes it’s a President, General Manager or
Customer Service Reps, etc.
At the beginning, our “common bond” initially was IT
(information technology) rental products, however,
today’s member companies now rent, install and support
everything from AV, Projection, Lighting. Kiosks,
Communication, to Office Equipment rentals. Member
companies usually deploy their technology equipment and
gear into temporary or indefinite term environments
where “buying” is not a preferred option, either due to
economics, policy, logistics, the need for labor or a
turnkey solution………..or simply because its not their
core competency.
So why do we have an association. The primary reasons
are as follows:
Geography
While members may sell and close business, the product
or labor required at the event may not be located where
it is needed. (ie A Chicago Fortune 500 company places
his rental order with his local Chicago rental
company for a sales conference in Los Angeles)
Products
While a member may sell business, he may not own some or
even a majority of the equipment he needs to rent. (ie
An Annual Association meeting occurs in Atlanta and the
order is placed with a local Atlanta AV Company, but the
order requires kiosks and sound system not typically
carried)
Inventory
Even if it’s a “local deal” and the rental company owns
equipment (ie A Los Angeles company places and order for
800 desktops computers with an LA rental company and
seasonal customer service needs with their local
computer rental company, that company maybe have less
than 800 available for rent.
The Power of Membership
Its simple, the primary value from ITRA membership comes
from meeting and developing business relationships that
allow members to either sell or fulfill more rental
business with more products and services in more
locations than if they were a stand alone company.
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